Swiffer’s new ad campaign focuses on getting men to do more housework:
The campaign features spokesman Rick Harrison from the popular show Pawn Stars. He opens this video by saying that some men are doing more housework, and that’s true. As this article on the campaign reports, nearly a third (31%) of men now report doing most of the housework in their homes. This is up from just 17% in 2006. That alone would be enough to justify an ad campaign aimed at this market, but in the same breath Harrison also tells us that some men need to be doing more housework, which moves this campaign from reactive to proactive.
My favorite part of this is very definitely the “How to Dust the Table” video.