Why Ordinary Things Go Pink

Collectors Weekly investigates the history of literal and figurative “pink” products, like the recently-released BiC “For Her” Pens:

Mid-century manufacturers realized that if you take an ordinary object, turn it pink, and put the word “Lady” in front of the name, then you’ve created a product “for women” that can be sold for more money.

Contains some great photo illustrations of old “pink” products.

Via Ms. Magazine.