Sometimes building projects are just needed. Pews fill up. Roofs leak. And, you know, sometimes that 70s shag carpeting in the teen room just needs to go. But the idea that a building proejct is going to shake the foundations of the earth is usually a lie that pastors hype up in order to get in your wallet. That new building isn’t going to single-handedly bring about the kingdom of God.
Sarah Moon tells the story of a sticker. I’ll let you read it for yourself, but I’ll also tell you my response: the best church advertising lets people know what that church is all about—when that church is all about the right things.